Wait no more.
Like It? Buy It!
Earlier this year, fashion brand Kate Spade Saturday and Ebay collaborated to create a unique 24 hour window shopping experience across four locations in New York City.
The store front touch screen window installations allowed passersby to browse the collections, purchase items and then choose their desired option for delivery...anytime, anywhere. Brilliant.
Applying this concept to a launch activation, particularly in a public space, is a clever way to leverage the excitement of a highly anticipated product release. Guests within the space can be online and interacting with the brand immediately, with the freedom to purchase items without further delay....and these items can even be waiting at their doorstep when they arrive home that night!
Essentially, by creating these smart pop-up store fronts, we can extend the launch beyond a one-off experience and leave the product just a touch screen away.