We have produced the Good Food Guide Awards in Melbourne for many years, and in Sydney for the even longer.
The yearly brief is to create the ‘food industry’s Oscars’ - an event that will always reinvigorate the awards, increase ‘talkability’ and sponsor retention, and to ultimately celebrate the incredible food that both cities have to offer.
We implemented a number of ground-breaking changes to both events. These included: change of format from a sit-down dinner to a theatre-style show in Melbourne and a stand up event in Sydney; design changes to reflect current trends of food and beverage design; and most importantly, tightly producing, scripting and directing every single aspect of the event to ensure the night was one that any restaurateur would be proud of.
Each year a new approach is taken to ensure a fresh delivery of the events through changing venues, change in format, tight scripting and directing of all aspects.
By reducing the number of guests this event has become the must-have ticket. The guest list is a who’s who of the industry with increased sponsor involvement and value. While other awards compete in similar markets, this event remains at the top of the list even after 25 years.