To promote the animated Mr Bean television series on Boomerang, our client approached us to create a high impact brand activation in Darling Harbour.
The activation needed to include giveaways, mascots, games and kids activities and be equipped to handle the heavy Sunday foot traffic of Darling Harbour.
We worked with the client to bring this beloved TV character to life, through meticulously branded signage, curated activations and and an exemplary impersonator.
From face paintngs to games to giveaways Mr Bean came to life with great fun and playfulness for all.
Hundreds of kids enjoyed a day full of face painting, colouring, white boards, Play-Doh, trivia, a mascot and exciting take home gifts. The event gathered considerable social media attention and left guests wanting more Mr Bean!