Inspired by the exotic colour and designs throughout Turkey, a bespoke café featuring mosaic decals on the interior walls, lattice fencing, and wooden doors was built onsite at Carriageworks . The exterior was branded with Kedi artwork and the interior back wall served as a media wall, cleverly integrating the brand into all social media snaps.
A total of 9 cats were brought in from Chatswood Cat Palace for festival attendees to interact with, they were rotated in shifts for their wellbeing and safety so that at any one time there were 3 cats in the café supervised by staff from the Cat Palace. Complimentary traditional Turkish coffee and tea was served from a mosaic bar as well as freshly made delicious baklava and Turkish delight.
Brand ambassadors welcomed guests into the space and encouraged them to cosy up to the cats, take lots of photos and enjoy the complimentary treats, whilst the Kedi trailer played on a screen in one corner and traditional Turkish music could be heard throughout the café.